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Maximising the Value of Your Staffing Services: Best Practices

Staffing Services - NAKA Tech
Business / Staffing

Maximising the Value of Your Staffing Services: Best Practices

Critical thinkers believe in expanding their business every now and then to test their ability of growth and understand the strategies to improve the revenue mechanism that allows businesses to pivot. However, it is not always appropriate to go beyond your comfort zone and make a full-fledged sale.

Selling your services after making continuous efforts to build an organization to understand it was meant to fall is not the solution. Instead, you can take a step ahead and allow mergers so that high-end qualified MNCs can be a part of your organization and assist you to reach your desired customer goals and financial criteria.

If you have a long-term future goal to keep your business thriving and believe in establishing a market value revenue system, you must focus on these crucial aspects of your business at initial stages of the foundation.

In today’s article we will find out significant measures that you as a business owner must learn if you have prolonged organizational goals and believe in making collaborations to have a guided customer approach and reach better financial limits than your own.

Best Practices to Escalate the Value of Your Staffing Services

In essence, there are two main factors that can significantly affect the development and valuation of a business. The first is the size and diversification of the business, with gross revenue above $10 million and a base of at least 50 deployed contractors being ideal. The second is revenue composition, with a focus on businesses that specialize in IT staffing and have a high IT concentration. 

  • Size and Diversification

Additionally, it’s important to avoid having a small number of customers contribute to a large portion of revenue and to be cautious of permanent placement fees, which can be difficult for buyers to place a value on. By carefully considering these factors, businesses can position themselves for success and attract potential buyers willing to pay top dollar for their valuable assets.

  • Revenue Composition

A business that specializes in IT staffing, with a high concentration of IT staffing services, is preferred. Additionally, having a diversified client base is important to mitigate the risk of revenue loss from a small number of customers. 

Lastly, while permanent placement fees can add to a business’s revenue, they are not recurring and can be lost with the departure of key employees, making it a challenging factor to value during negotiations.

  • Top-line Growth Rate

When evaluating the value of a business, top-line growth rate is a critical factor to consider. If a company is not growing, it could indicate underlying weaknesses in its sales, operations, or strategy. 

To be considered a solid operator, the business should achieve a minimum three-year CAGR (Compound Annual Growth Rate) of 10%, while market leaders should aim for 20% or higher. A higher growth rate that can be projected confidently into the future will result in a higher valuation.

  • Deep Insight into Market Penetration 

Another significant factor to consider is deep local market penetration. The strongest businesses have long standing and diverse relationships with clients in their local marketplace. 

Although some staffing firms use a national sales model, they must also have deep niche specialization within a narrow set of skills. The local geography should account for at least 60% of the business, and ideally, 80% or higher. Long average assignment lengths, preferably six months or longer, indicate solid service delivery and revenue stability.

  • Contract-based Gross margin percentage 

A company’s contract gross margin percentage also reflects its pricing discipline and market perception. High margins indicate strong leadership and exceptional talent within the sales and recruiting ranks. 

A contract gross margin of at least 25% is preferred, indicating that the business is outstanding and achieving above-average margins. Even with companies scrutinizing costs more closely than ever before, the best companies achieve margins above this level. 

As margins slide toward the 20% mark, companies may struggle to achieve attractive EBITDA without a higher than desired mix of permanent placement revenue.

A company’s top-line growth rate, deep local market penetration, and contract gross margins are critical factors that impact its valuation. Companies must strive for high growth rates, build long-lasting client relationships, and maintain pricing discipline to achieve the best possible valuation.

  • Profitability

Determining a company’s value is heavily dependent on its profitability. A company that performs well against the value drivers mentioned earlier is likely to generate EBITDA margins in line with or higher than industry standards. 

Although the benchmark profit margin in the IT staffing industry has traditionally been 10%, companies can achieve margins of 12% or higher today, thanks to technology’s use across all aspects of the business, from sales and recruiting to the back-office.

Successful firms understand this and work hard to keep their organizations lean and efficient. Our preferred companies generate EBITDA margins above 8% (including market-rate compensation for leadership), disregarding permanent placement revenue, with a clear path to achieving margins above 10% over time.

  • Robust Management 

A robust management team that is engaged and works well together contributes significantly to a company’s value. This includes the team responsible for day-to-day operations, not just top leadership. 

Long-term stability is a predictor that the value assigned to a business by a buyer today will continue to grow in the future. Buyers are generally wary of a business that is overly dependent on one key individual, as it poses a risk to revenue and profitability. 

To maximize a company’s value, it must have a strong management team in place. Entrepreneurs may face the decision of whether to build their business using diversity status. Although it may help gain access to large companies more quickly, it may also result in a discount to the firm’s market value. 

  • Long-term Buyer issue 

In many cases, companies with this type of status struggle to attract mainstream buyers, as the risk of revenue and earnings loss due to a change in control is often too great. While there are advantages from a sales and marketing perspective, entrepreneurs considering diversity status should also factor in their long-term monetizing objectives.

While different buyers may prioritize various factors, a business that performs well on the measures described above should command an above-average valuation. Developing a plan to achieve these best practices long before considering a sale is advisable. After all, superior performance has no downside.


In conclusion, maximizing the value of staffing services requires a combination of factors, including profitability, a strong management team, and thoughtful decision-making around diversity status. 

By focusing on these best practices and achieving high scores in these areas, businesses can command above-average valuations and set themselves up for long-term success. It is crucial to prioritize these factors early on and develop a plan to achieve them consistently, ensuring superior performance and future growth.

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